July 26, 2023
Top 40 Distributors 2023: No. 22 Overture Promotions
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Overture Promotions
(asi/288473)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 19
2022 Revenue: $121.1
2021 Revenue: $114.0
Year-Over-Year Difference: 6.2%
2020 Revenue: $126.9
2019 Revenue: $81.7
Top Company Officer: JoAnn Gilley, CEO
Year Founded: 2001
Headquarters: Waukegan, IL
Financials Certified By: JoAnn Gilley, CEO
Overture Promotions posted a revenue increase of 6.2% in 2022 – growth the company says came from acquisition of new clients and expansion of existing relationships after big PPE sales during the pandemic. Under the leadership of Power 50 member and CEO Jo Gilley, the Waukegan, IL-based distributor is up nearly 50% in revenue compared to 2019. The company has ramped up its sustainability efforts with a commitment to plant a tree for every order over $20, through a partnership with Ecologi.