See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Top 40 Distributors 2023: No. 26 The Vernon Company

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.


The Vernon Company

(asi/351700)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 29
2022 Revenue: $87.4
2021 Revenue: $65.5
Year-Over-Year Difference: 33.4%
2020 Revenue: $59.1
2019 Revenue: $80.6
Top Company Officer: Chris Vernon, Chairman/CEO/President
Year Founded: 1902
Headquarters: Newton, IA
Financials Certified By: Joe Stocker, SR VP – Finance

With 33.4% year-over-year growth, this Newton, IA-based industry stalwart has certainly reinvented itself for a new era. Overseen by President/CEO and Counselor Power 50 member Chris Vernon, the company experienced significant organic growth due to a myriad of reasons, such as winning new, large corporate accounts, creating a digital team to explore new markets/prospects to cast a wider sales net, and making a concerted effort to hire reps with relationships in markets like transportation, safety and logistics. Additionally, one of Vernon’s most well-known clients – Tito’s Vodka – celebrated its 25th anniversary in 2022 and worked with Vernon to create campaigns relying heavily on branded merch to honor the occasion.