Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

The Vernon Company

(asi/351700)

With 33.4% year-over-year growth, this Newton, IA-based industry stalwart has certainly reinvented itself for a new era. Overseen by President/CEO and Counselor Power 50 member Chris Vernon, the company experienced significant organic growth due to a myriad of reasons, such as winning new, large corporate accounts, creating a digital team to explore new markets/prospects to cast a wider sales net, and making a concerted effort to hire reps with relationships in markets like transportation, safety and logistics. Additionally, one of Vernon’s most well-known clients – Tito’s Vodka – celebrated its 25th anniversary in 2022 and worked with Vernon to create campaigns relying heavily on branded merch to honor the occasion.