Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Zorch

(asi/366078)

Mike Wolfe, CEO of Chicago-based Zorch, had a very specific plan as the company started to rebound in 2021 from the COVID sales dip in 2020: “hunting for whales.” “We made a decision not to just go for the transactional sales – that’s really not our business,” Wolfe says. “We began looking – really looking – for the six- and seven-figure accounts, focusing on business development and heavily marketing what we can do and what we’re capable of.” Clearly, with 40.8% of organic growth in 2022, that laser-focused plan paid off in spades. Going forward, Wolfe points to trends like clients asking for ESG options and accountability from vendors, and a huge focus on employees – appreciation and motivation gifts, for example – as companies angle to find and keep the best staff members on their team. “These are areas,” Wolfe says, “where we know the marketplace and can really help our clients.”