July 26, 2023
Top 40 Distributors 2023: No. 4 Custom Ink
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Custom Ink
(asi/173232)
Company Snapshot
Revenue figures are in $millions
Previous Rank: NR
2022 Revenue: $650.0 (Estimate)
2021 Revenue: $530.0
Year-Over-Year Difference: 22.6%
2020 Revenue: $500.0
2019 Revenue: $400.0
Top Company Officer: Marc Katz, Chairman/CEO
Year Founded: 2000
Headquarters: Fairfax, VA
A significant force in the world of online customizable apparel, Custom Ink makes its debut on the Top 40 amid a deeper push into the B2B-focused promotional products market. Operating on an e-commerce model, the Fairfax, VA-based company made headlines in late 2021 and early 2022 with the acquisitions of Swag.com (asi/287954) and Printfection (asi/299397), whose revenue totals are included in Counselor’s Custom Ink sales estimate. Both acquired distributorships are innovators at the intersection of e-commerce and branded merch. Investors led by Great Hill Partners, a Boston-based private equity firm with billions of dollars in assets under management, recapitalized Custom Ink in 2019 and remain invested in the firm. Custom Ink co-founder Marc Katz, a member of Counselor’s Power 50, leads the company as CEO and chairman.