Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Proforma

(asi/300094)

With a 15% jump in sales in 2022, the Cleveland, OH-based Proforma – helmed by Power 50 duo Vera and Greg Muzzillo – continues to hone its technological offerings and enjoy unprecedented growth for its members, nine of whom were named to the Inc. 5000 list last year.

Additionally, more than one million orders were processed through ProVision, Proforma’s proprietary business management platform, and Proforma distributors were able to serve almost 60,000 customers in 2022, with deliveries in more than 100 countries. It also recently marked the launch of its 8,000th e-commerce store, made possible by the company’s built-in-house and customizable e-commerce solution – ProStores. Further, Proforma’s events like its Annual Convention & Family Reunion and the Million Dollar Club Trip saw record numbers of attendees.

Last year, Proforma asked its owners for 1,000 qualified clients who should receive the company’s first-ever “Simply Sustainable” self-promotion campaign to show how eco-friendly promo items can be. The mailer, containing items that were made from only natural and recycled materials, generated approximately $1 million in sales from recipients.