July 26, 2023
Top 40 Suppliers 2023: No. 22 NC Custom
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
NC Custom
(asi/44900)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 18
2022 Revenue: $77.0
2021 Revenue: $73.0
Year-Over-Year Difference: 5.5%
2020 Revenue: $69.9
2019 Revenue: $60.5
Top Company Officer: David Miller, President
Year Founded: 1979
Headquarters: Hicksville, NY
Financials Certified By: David Miller, President
The Hicksville, NY-based food gifts, hard goods and apparel supplier recorded a year-to-year revenue increase of 5.5%, which it says is due to deep hard goods inventory, competitive pricing and quick turn times. Under Managing Partner/CEO Lance Stier and President David Miller (both Counselor Power 50 members), the company has made a number of notable moves in recent years, including undergoing a major rebrand in 2021 and expanding its U.S.-made production. NC Custom also acquired industry food supplier Fresh Beginnings in the summer of 2022, which added fresh-baked cookies and brownies to the product line.