See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Top 40 Suppliers 2023: No. 24 Cutter & Buck

Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.


Cutter & Buck

(asi/47965)
Company Snapshot

Revenue figures are in $millions

Previous Rank: 27
2022 Revenue: $71.0
2021 Revenue: $54.0
Year-Over-Year Difference: 31.5%
2020 Revenue: $47.0
2019 Revenue: $79.0
Top Company Officer: Joel Freet, CEO
Year Founded: 1990
Headquarters: Renton, WA
Financials Certified By: Joel P. Freet, CEO

The supplier of premium outdoor and corporate apparel based in Seattle moves up three spots on this year’s list, thanks to a healthy revenue increase of 31.5%. It marks a continued recovery after a significant decline that exceeded 40% in 2020, the steepest of any company on the list. Executives say they’ve been able to improve inventory as supply chain snags lessen, and they now offer more sustainable products and business practices. They also estimate 2023 revenue to exceed $83 million by the end of this year.