July 26, 2023
Top 40 Suppliers 2023: No. 27 Outdoor Cap Company
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
Outdoor Cap Company
(asi/75420)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 28
2022 Revenue: $65.1
2021 Revenue: $51.2
Year-Over-Year Difference: 27.2%
2020 Revenue: $43.1
2019 Revenue: $57.1
Top Company Officer: Jeanelle Harris, CEO
Year Founded: 1977
Headquarters: Bentonville, AR
Financials Certified By: JJ Reese, CFO
New to the Top 40 last year, the Bentonville, AR-based supplier attributes its 27% bump to a significant rebound in demand from 2021 and having an abundance of stock when other competitive suppliers were low or out. To build on Outdoor Cap’s success, President Jeanelle Harris recently made a series of strategic moves: appointing Michelle Thomas as head of customer experience, Jermaine Oldham as head of technology, Andi Pratt as head of commerce and Craig Mahan as president of its JUNK Brands division.