July 26, 2023
Top 40 Suppliers 2023: No. 29 Innovation Line
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
Innovation Line
(asi/62660)
Company Snapshot
Revenue figures are in $millions
Previous Rank: 16
2022 Revenue: $62.0
2021 Revenue: $70.0
Year-Over-Year Difference: -11.4%
2020 Revenue: $66.0
2019 Revenue: $61.8
Top Company Officer: David Kagel, President
Year Founded: 1980
Headquarters: Culver City, CA
Financials Certified By: Andy Quan, CFO
The Culver City, CA-based firm had the steepest drop on the Top 40 supplier list, falling 13 spots. CFO Andy Quan attributed the company’s 11.4% decline to “the absence of a huge pandemic PPE product surge and a large one-time overseas project in the prior year that didn’t repeat.” The supplier still had a number of highlights in 2022, including improved rush processing/production times, supply chain continuity, strong inventory reserves, expanded sales channels and data/graphic innovation. For 2023, Innovation Line expects continued sales expansion through market innovation, enhanced website user experience and simplified customer connection points.