11. Kevin Lyons-Tarr & Suzanne Worwood

4imprint (asi/197045)

2019 Rank: 1

Kevin

Title: CEO

Industry Experience: 29 years

Suzanne

Title: SVP of Merchandising & Supply Chain

Industry Experience: 25 years

Despite their ubiquitous TV commercials that have seemingly been running on a loop since the pandemic started, 4imprint took a sales hit – an 80% drop in April and 34% in the first six months of 2020. And while no one faults Lyons-Tarr or Worwood for the company’s precipitous drop (in fact, order counts have begun to rebound) what many who voted to lower their ranking from last year’s top spot found genuinely perplexing was that two of the most notable leaders of one of the world’s largest promo firms appeared to be nonexistent during the crisis. Instead of utilizing their very visible platform to tout, early on, the industry’s access to PPE and its capabilities in decorating masks, the company all but ceded a leadership position in getting in front of the disaster and embracing their roles as the heads of one of the most influential entities in the marketplace.