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Power 50 2020: No. 41 Tracey Barton, Safeguard/Deluxe

Welcome to the 2020 Power 50 list, which ranks the most influential people in the industry.

41. Tracey Barton

Safeguard/Deluxe (asi/316203/178720)

2019 Rank: 38

Title: Director of Promotional Products

Industry Experience: 18 years

Tracey Barton

Barton and the team at the Top 40 distributor fueled an annual growth rate of 21.3% over the last five years thanks to aggressive expansion through acquisition. Now, she’s overseeing a transition to cultivating organic growth with an eye on steady, long-term gains. To achieve that, Barton and Safeguard/Deluxe are placing an emphasis on strengthening relationships with preferred suppliers and developing and investing in its core network of distributor franchises, with the goal of providing the tools, support and back-end services that distributors need to grow.