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Power 50 2020: No. 45 Jo Gilley, Overture premiums & Promos

Welcome to the 2020 Power 50 list, which ranks the most influential people in the industry.

45. Jo Gilley

Overture premiums & Promos (asi/288473)

2019 Rank: 48

Title: CEO

Industry Experience: 3 years

Jo Gilley

Three years after taking the reins at Overture, Gilley has overseen marked growth; sales increased by 34.1% between 2018 and 2019. The company successfully jumped into PPE in the early days of the pandemic, with revenue for the first half of 2020 surpassing the same period in 2019. Additionally, at the end of March, when the heads of industry companies were reeling from the shock of COVID’s devastating blow to business, Gilley – knowing it would be helpful to the promo marketplace – was one of the first to agree to be on a live webinar, sharing her assessment of a very fluid situation and its impact on her company, while others opted to remain silent. Her candid honesty and recent success moves Gilley three spots up on this year’s list.