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Power 50 2020: No. 5 Norm Hullinger, alphabroder

Welcome to the 2020 Power 50 list, which ranks the most influential people in the industry.

5. Norm Hullinger

alphabroder (asi/34063)

2019 Rank: 4

Title: CEO

Industry Experience: 18 years

Norm Hullinger

A consummate professional at the head of the industry’s second-largest supplier, Hullinger has been able to weather challenges like a 2019 ransomware attack with transparency, dignity and aplomb. Hullinger’s track record of smart acquisitions (like alphbroder’s entrée into hard goods with the 2017 addition of Prime Line) and top-tier brand additions has kept the supplier in the industry’s highest echelons, with $1.7 billion in revenue in 2019.