November 15, 2022
Power 50 2022: No. 31 Jo Gilley, Overture Promotions
Welcome to the 2022 Power 50 list, which ranks the most influential people in the industry.
#31 Jo Gilley
Overture Promotions (asi/288473) – CEO
2021 Rank: #36
Industry Experience: 5 years
Previous Appearances on Power 50: 3
Gilley moves up five spots on the Power 50 list this year, which is fitting because her company is also making moves. “We’re in the process of two acquisitions that should close by the end of the year,” she says, “and we’re investing significantly in sustainability.”
On that front, Gilley has pushed Overture to take serious steps to become more sustainable. The Top 40 distributor joined the United Nations Global Compact in the summer and partnered with Ecologi, an organization that enables collective action to reduce greenhouse gas emissions by planting trees. Since October 1, the firm is planting a tree with every order over $20 – more than 8,600 trees so far. Overture also joined the UPS Carbon Neutral Program and is taking other steps to become a Certified B Corp.
Gilley’s emphasis on social causes also extends to diversity; half of the firm’s new hires this year have been diverse employees, and the distributor’s new Diverse Supplier Portal added more than 30 suppliers in just one month, enabling Overture to advance its goal of increasing spend with diverse suppliers by 30%.