Welcome to the 2017 Power 50 list, which ranks the most influential people in the industry.

#4: Kevin Lyons-Tarr, 4imprint (asi/197045)

2016 Rank: 2
Title: CEO
Industry Experience: 26 years
Birthplace: Boron, CA

The 2012 Counselor Person of the Year, Lyons-Tarr has transformed 4imprint into an e-commerce leader in the industry. Since 2011, the company’s sales have doubled as its digital marketing presence has increased. But while 4imprint is web-driven, Lyons-Tarr has cleverly humanized the company’s site, showcasing employees in content, like videos.