Welcome to the 2018 Power 50 list, which ranks the most influential people in the industry.

#6 Ely Eastman, Taly Eyal & Sharon Eyal ETS Express (asi/51197)

2017 Rank: 18

Earning their highest Power 50 ranking ever, this family trio wins points for defeating S’well in a critical trademark infringement lawsuit earlier this year. The verdict has allowed promo suppliers to keep selling popular cola-shaped bottles, something other execs clearly kept in mind when they ranked Sharon – Counselor’s 2018 Person of the Year – his sister Taly, and father Ely considerably higher in our survey.

“You need to understand your team, customers and vendors and help make them as successful as possible. That’s what a good leader does.” Sharon Eyal, ETS Express