Welcome to the 2019 Power 50 list, which ranks the most influential people in the industry.

#15 Jeff Bezos, Amazon

2018 Rank: N/A
Title: CEO/President

Promo pros increasingly fear that Amazon – the $233 billion e-commerce marketplace – could be a greater disruptive force in the ad specialty space. After all, both distributors and suppliers already sell on the platform. Then there’s Amazon Custom, which focuses on personalized products, and Merch by Amazon, which is disrupting the licensed merchandise world with its print-on-demand model. Plus, Amazon has obtained patents that indicate a create-on-demand apparel-making and delivery service are in the works. Combine all that with Amazon’s bigger push into B2B in recent years and its history of causing major upheaval in verticals it enters, and it becomes clear that Bezos’ company’s influence on promo is growing rapidly – and that figures to continue.