Welcome to the 2019 Power 50 list, which ranks the most influential people in the industry.

#4 Norm Hullinger, alphabroder (asi/34063)

2018 Rank: 4 
Title: CEO
Industry Experience: 17 years

With confirmed sales in 2018 of $1.64 billion – up nearly 20% from the previous year – the number-one supplier on Counselor’s Top 40 list is the example others look to when considering an apparel business that has successfully integrated with a hard goods entity, in this case through its 2017 acquisition of Prime. A past Counselor Person of the Year, Hullinger’s steady hand and steely demeanor are viewed by his peers, who continue to rank him near the top of the list, as one of the company’s main assets – as well as the top-notch executive team of apparel industry veterans he’s hired to work with him, who are viewed as the best in the business.