Welcome to the 2021 Power 50 list, which ranks the most influential people in the industry.

25. Lance Stier & David Miller

NC Custom (asi/44900)

2020 Rank: 40 

Lance

Title: Managing Partner/CEO

Industry Experience: 11 years

David

Title: President

Industry Experience: 31 years

Masters of reinvention (just check out the new company name), Stier and Miller catapulted 15 spots on this year’s list. From reviving Lanco to pivoting to PPE to partnering with retail brands like Mrs. Fields, the duo behind NC Custom continues to adapt and innovate. With their enviable collection of food gifts, hard goods and retail relationships, Stier and Miller were perfectly positioned to capitalize on the kitting explosion that started last year. In fact, the “I Think You’re On Mute” kit was so successful that NC Custom received a Counselor 2021 Promo Campaign Award for Best Supplier Self-Promotion.