October 13, 2021
Power 50 2021: No. 37 Carleen Gray, GroupeSTAHL North America
Welcome to the 2021 Power 50 list, which ranks the most influential people in the industry.
37. Carleen Gray
GroupeSTAHL North America
2020 Rank: 43
Title: CEO
Industry Experience: 23 years
During the pandemic, a flock of new “homepreneurs” entered the decoration industry, and the heat-printing leaders at GroupeSTAHL have been well-positioned to benefit from the trend, thanks to the technique’s low barrier to entry and versatility. Transfer Express (asi/91804), one of the companies under its umbrella, found success targeting Gen Z influencers on TikTok, for example. That renewed relevance and an unparalleled commitment to industry education helped boost Gray six spots on this year’s list. Gray’s background in marketing has been instrumental in raising the profile of heat printing in the decorating world and beyond, helping the company identify new target markets and boost its online sales.