October 13, 2021
Power 50 2021: No. 42 Tracey Barton, Deluxe/Safeguard
Welcome to the 2021 Power 50 list, which ranks the most influential people in the industry.
42. Tracey Barton
Deluxe/Safeguard (asi/178720/316203)
2020 Rank: 41
Title: Director of Promotional Products
Industry Experience: 19 years
Barton’s smart, proactive maneuvering continues to pay dividends. By partnering early with suppliers who were able to bring in PPE at the onset of the pandemic, Barton was able to position the Top 40 distributor to estimated sales of $129.6 million in 2020 – just down about 5%. Barton (who got into the industry when a former business associate recruited her to help structure a customer service group for Safeguard) and her team are continuing to find creative ways to work and market virtually to remain top-of-mind with customers.