47. Memo Kahan

PromoShop (asi/300446)

2020 Rank: 50

Title: President

Industry Experience: 29 years

Though PromoShop’s sales dropped 24% last year, Kahan and his team aren’t ones to wallow in pessimism. They hunkered down and crystallized Kahan’s vision of what a virtual client show could be and created a “must attend” event where hundreds of PromoShop’s customers logged on to see presentations by the industry’s top suppliers. The first one was a hit, and the subsequent online shows have exceeded those expectations, where, in typical Kahan fashion, attendees are entertained, informed and dazzled in equal measure. And the creative marketing that surrounds each event, overseen by Kahan’s right-hand, Kris Robinson, is so wow-worthy – often using marketing strategies like nostalgia-based themes – that clients often ask the PromoShop team to create it for them. The company also won a Counselor Promotional Campaign Award this year for the Best Client Promotion, which garnered an enviable 100% response rate. Not content to rest on their creative laurels, Kahan challenged his team to do more and give back – which they did in the form of feeding over 20,000 people through donations to foodbanks through its ongoing #psCares philanthropic initiative.