Welcome to the 2021 Power 50 list, which ranks the most influential people in the industry.

7. Kevin Lyons-Tarr & Suzanne Worwood

4imprint (asi/197045)

2020 Rank: 11 

Kevin

Title: CEO

Industry Experience: 30 years

Suzanne

Title: SVP of Merchandising & Supply Chain

Industry Experience: 26 years

There’s no denying that 2020 was a hard year for 4imprint. Still, under the leadership of Lyons-Tarr and Worwood, 4imprint remains promo’s largest e-commerce distributorship, and one of its most visible companies, especially given the firm’s far-reaching advertising campaigns. (You’ve most likely seen the commercials.) And 2021 is looking quite the different story. As sales of traditional promo have rebounded, 4imprint’s fortunes have soared, with sales rising 23% year-over-year in the first six months of 2021. It’s a sign that Lyons-Tarr and Worwood are getting the firm back on track and on its way toward perhaps becoming a billion-dollar distributor.