Counselor honors the top industry workplaces through an exclusive survey and rankings. Find out what makes Crystal D a great place to work!

29. Crystal D (asi/47759), St. Paul, MN

Crystal D employees celebrate each other and the company.

Employees’ favorite perk: When asked about their favorite benefits at Crystal D, employees resoundingly said they most appreciated the company’s culture and its benefits package.

Tip for finding/retaining great staff: “It’s an ongoing challenge to attract and retain employees,” says Chuck Dahlgren, Crystal D president. “There’s no silver bullet that works for everyone, but there’s one overall strategy that makes a difference in today’s market. We’re guided by this statement: Culture trumps strategy and tactics every time. The future of Crystal D is dependent on the culture. The company is only as healthy as the level of engagement of its employees.”

Company culture mantra: “Our five core values – integrity, quality, respect, commitment and passion – are the driving force behind everything we do,” Dahlgren says. “We’ve worked hard over the past 26 years to create this great culture where we continually recognize our Memory Makers for the excellent work they do. They’re always improving themselves and their teammates, and that allows us to give our customers an incredible experience each time they work with Crystal D.”