See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Top 40 Distributors 2018: No. 18 Safeguard/Deluxe

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Safeguard/Deluxe (asi/316203)

Every year since Safeguard joined the Top 40 in 2013, the company has climbed higher in the rankings. With guidance from the firm, Counselor estimates Safeguard rocketed past $100 million in 2017, continuing its rapid growth.

Previous rank: 20

2017 Revenue: $110.0 (estimate)

Number of employees: 5,000+

Headquarters: Dallas, TX/Shoreview, MN

Year founded: 1916

Ownership: Public

Top officer: Lee Schram

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked
D = did not provide
* = adjusted based on restated sales
** = adjusted based on other distributor movement