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Top 40 Distributors 2018: No. 28 Sunrise Identity

Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Sunrise Identity (asi/339206)

In 2016 and 2017, Sunrise Identity’s sales rose by 32%, strengthened by the firm’s leveraging of Amazon for business. The company’s 18 full-time reps service 500 clients, including brands like Microsoft, Gamestop and Starbucks.

Previous rank: 30

2017 Revenue: $74.3 C

Number of employees: 133

Headquarters: Bellevue, WA

Year founded: 1976

Ownership: Private

Top officer: Mitch Mounger

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked
D = did not provide
* = adjusted based on restated sales
** = adjusted based on other distributor movement