July 25, 2018
Top 40 Distributors 2018: No. 4 Proforma
Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.
Proforma (asi/300094)
For the second straight year, Proforma reported flat sales, although the firm expects a 2018 rebound as it makes strides in its tech platform development. Once launched, Proforma expects “explosive growth.”
Previous rank: 3
2017 Revenue: $368.9 C
Number of employees: 200
Headquarters: Independence, OH
Year founded: 1978
Ownership: Private
Top officers: Greg and Vera Muzzillo
All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked
D = did not provide
* = adjusted based on restated sales
** = adjusted based on other distributor movement