Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.

SanMar (asi/84863)

New market intel lifts SanMar into the number-one spot on Counselor’s Top 40 list for the first time. It’s also become clear that SanMar has actually been the largest supplier in the market for several years. With 4,000 employees, eight national distribution centers and more than four million square feet of inventory space, SanMar outdistances many of its competitors in these metrics as well as in the most important category — sales. Even rival suppliers privately admit their distributor clients often spend more annually with SanMar than with them. As a result, SanMar now rightfully sits atop our rankings.

Previous rank: 1*

2017 Revenue: $1,400.0 (estimate)

Number of employees: 4,000

Headquarters: Issaquah, WA

Year founded: 1971

Ownership: Private

Top officer: Marty Lott

<sup>All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked
D = did not provide
* = adjusted based on restated sales
** = adjusted based on other distributor movement</sup>