July 25, 2018
Top 40 Suppliers 2018: No. 40 Starline
Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.
Starline (asi/89320)
Following a two-year hiatus, Starline returns to the Top 40 after reporting 2017 sales of about $34 million, a year-over-year increase of 8%. The family-owned firm has two offices, including one in Canada, and counts about 6,300 distributors customers. In addition to its 19 in-house employee reps, the firm has 28 multi-line reps. For 2018, the supplier is forecasting sales of $38.2 million, which would represent an increase of more than 14%. Of note, Starline’s 2017 revenue is the lowest of any Top 40 supplier in more than five years, as consolidation of the industry’s largest firms becomes more evident.
Previous rank: NR
2017 Revenue: $33.7 C
Number of employees: 165
Headquarters: Grand Island, NY
Year founded: 1978
Ownership: Private
Top officer: Ron Lapsker
All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked
D = did not provide
* = adjusted based on restated sales
** = adjusted based on other distributor movement