Top 40 distributor Proforma (asi/300094) recently concluded its 28th Annual Convention & Family Reunion in Orlando, FL. More than 800 Proforma owners, sales reps, suppliers and support personnel attended the meeting to network and celebrate a record-breaking sales year.

“Convention is always an exciting time for the entire Proforma Family to come together to learn, share and grow together, but this year was especially powerful,” said Greg Muzzillo, founder of Proforma. “Proforma’s Convention has the industry’s largest private Vendor Showcase, more than 90 education sessions and the most million-dollar producers under one roof. This year we unveiled new cutting edge technology advancements, marketing resources and business development tools to make it easier than ever for owners and sales reps to be more successful.”

During the Annual Awards Dinner and Celebration, Proforma welcomed 14 new members into its Million Dollar Club, two new members into its Multi-Million Dollar Club and three new members into its 5 Million Dollar Club. Fred and Suzette Albrecht, Proforma’s first 25 Million Dollar Club Members, were inducted into Proforma’s Hall of Fame. Proforma also presented 104 Centurion awards to owners who increased their sales by over $100,000 in the 2014 calendar year and recognized the business achievements of more than 52 additional owners.

Proforma also unveiled its new Proforma.com website during the conference. The company partnered with USAWeb to revamp Proforma.com, which is now designed with the company’s customers in mind, showcasing a streamlined and easy-to-navigate page. The company also demoed a new $10 million order entry and CRM platform, which features a more efficient ordering process as well as an inventory module and CRM functionality.

Proforma ranks as the third-largest distributor in the promotional products market, after reporting 2014 North American ad specialty sales of $373.4 million. The company’s 2016 Proforma Convention & Family Reunion will be held July 24-27 in Las Vegas.