Top 40 supplier Polyconcept North America (PCNA, asi/78897) has expanded its line of housewares with the addition of new categories, including candles, plants and more.

“The home improvement movement isn’t new, but its popularity has grown wildly over the last 18 months, and we see a lot of potential for this to be a hit within the promotional products industry as well,” Liz Haesler, chief merchandising officer for PCNA, said in a press release. “People are spending more time at home, and lots of companies are letting employees continue to work remotely, so gifts that spruce up the home are in high demand.”

New brands like EKOBO, Good & Well Supply Co. and Sprigbox are already gaining popularity on PCNA.com, the company said, with future product launches to come. In addition to candles, grow kits and eco-friendly kitchenware, PCNA offers wine and cheese sets, insulated drinkware, blankets and other products.

“Our product development experts pay close attention to trends, making sure we’re providing the most sought-after items,” Haesler said. “It’s not just about what’s new here – it’s about expanding on a category with which we’re already seeing great success.”

With 2020 North American promotional products sales of $512.3 million, PCNA ranks fourth on Counselor’s most recent list of the 40 largest suppliers in the industry.