Top 40 distributor Proforma (asi/300094) recently held its 2021 Convention & Family Reunion at the Gaylord Palms Resort and Convention Center in Orlando, FL – the company’s first all-encompassing in-person gathering in two years.

Proforma CEO Vera Muzzillo and founder Greg Muzzillo, join each other on stage at the 2021 Convention & Family Reunion Awards Ceremony.

“Our theme this year was ‘Together,’” Greg Muzzillo, founder of Proforma, said in a press release. “We believe that after over two years apart, it was critical for our Proforma owners and preferred supplier partners to get together again and re-connect, re-envision, re-energize, and re-commit themselves to leading the life that they aspire to achieve. The educational sessions this year put an emphasis on providing our Proforma owners with the resources and strategies to help streamline their business processes, increase their productivity, and achieve their business goals.”

Indeed, the convention brought together Proforma owners, sales representatives, support staff and preferred supplier partners to participate in more 80 educational seminars, network with industry leaders, and experience hands-on workshops designed to build a comprehensive success tool kit.

Proforma Million and Multi-Million Dollar Club members join Proforma founder Greg Muzzillo and CEO Vera Muzzillo on stage at the 2021 Convention & Family Reunion Awards Ceremony.

“This year’s Convention was a celebration of our owners’ ongoing tremendous business success,” Vera Muzzillo, CEO of Proforma, said in a press release. “We celebrated a record-breaking year with an additional 38 members joining the Million and Multi-Million Dollar Clubs. In addition, while industry sales were down 30% to 40%, Proforma owners achieved 10% revenue growth amidst a global pandemic. This is truly a testament to Proforma being the industry’s technology and business success leader.”

Other headlining events included Proforma’s first XLerate Supplier Event, which featured more than 170 case studies from over 80 of the industry’s leading suppliers.

“Proforma’s Annual Convention & Family Reunion allows you to network with and to learn from the industry’s best supplier partners and the best Proforma owners all in one place,” said Steven Flaughers, owner of Canton, OH-based Proforma 3rd Degree Marketing (asi/300094) and Proforma’s incoming owner advisory council president. “Being a part of Proforma and attending this event provides a unique opportunity to network and share new strategies that will help us experience new levels of success. Understanding how other Proforma owners got to where they are today has helped me take my own business to new heights.”

With reported 2020 North American promotional product revenue of $538.5 million, Proforma ranked fourth on Counselor’s latest list of the 40 largest distributors in the industry