San Diego-based Team Phun (asi/342550) has announced the acquisition of the experiential marketing services division of Mirus Agency, a marketing firm in San Diego. Financial terms of the deal were not disclosed.

“The goal of relationship marketing is to create strong, even emotional, customer connections to a brand,” Sean Burns, partner at Team Phun, said in a press release. “Architecting those promotional solutions is our number-one priority. The ability to offer a more cohesive, consolidated solution with Mirus’ skillset is expected to yield immediate returns for clients.”
All existing staff, workflows and service offerings will remain in place, said Julie Seal-Gaustad, CEO of Mirus. “Team Phun aligns with our core values, has a strong commitment to its clients and team and is a known brand-building expert in the marketplace.”

As a result of the acquisition, Team Phun will be providing the promotional products for events and brand activations of Mirus’ clients, especially those in the alcohol and beverage market. “Adding experiential marketing to our proprietary lead generation, order capture, e-commerce online store programs and fulfillment services, including design and production, all under our one roof, provides ready-to-serve functionality for most projects,” said Jesse Goodwick, founder of Team Phun.

Team Phun also has a presence in Charleston, SC, and Reno, NV.