In this podcast, decorated-apparel industry veteran Craig Mertens, president of Digital Art Solutions (asi/14970), shares some of his insights about the wearables marketplace’s current landscape and future opportunities and challenges. How will the election year affect decorated-apparel sales? What are the top ways that distributors and decorators can retain clients? How important will social media marketing be to expanding your client base?

Mertens shares all that and more (including his number-one goal for his company in 2016) in this podcast. Click below to listen to the podcast. And for more great Strategy Session podcasts, click here.