France-headquartered BIC Corp. has acquired Boston-based supplier Rocketbook (asi/83078). The acquisition closed on Dec. 15 for $40 million, according to a press release. BIC sold BIC Graphic (now Top 40 supplier Koozie Group, asi/40480) to private equity firm H.I.G. Capital in 2017.

Boston-based supplier Rocketbook sells reusable notebooks powered by the company’s cloud-connected application.

In addition to offering its own products to promo distributors, Rocketbook’s products are also available through suppliers such as Leed’s (asi/66887), a subsidiary of Top 40 supplier Polyconcept North America (PCNA; asi/78897), and VisionUSA (asi/80060), a subsidiary of Dallas-based Titan Custom Products (asi/91416). “We will remain in promo and have no plans to change that anytime soon,” Hannah Shaw, senior sales manager at Rocketbook, told Counselor.

Founded in 2014 by Joe Lemay and Jake Epstein, Rocketbook sells reusable notebooks powered by the company’s cloud-connected application. Rejected on Shark Tank in 2017, the company has grown into a 38-person operation with $32 million in net sales this year.

“BIC’s entrepreneurial spirit, values and vision for the future of the category are aligned with how we work and where we want to go,” said Lemay and Epstein. “We are over the moon about all of the possibilities for the future as we work together to continue to innovate and grow the brand globally.”