February 03, 2021
CMS Acquires Progressive Promotions
The distributors’ combined clients include American Express, Kraft Heinz, Levi’s and other major brands.
Somerville, MA-based Consolidated Marketing Services (CMS, asi/154912) has announced the acquisition of Englewood, NJ-based Progressive Promotions (asi/300237).
Founded in 1987, Progressive will retain its Englewood office, personnel and contact information. Going forward, the company will be known as Progressive Promotions, powered by Consolidated Marketing Services. According to company executives, the combined revenue of both companies for 2020 was $30 million.
“We were attracted to CMS for its best-in-class, enterprise-grade, e-commerce service offerings, which are a perfect complement to the innovative products and services we currently offer,” Julie Levi, CEO and founder of Progressive Promotions, said in a press release.
Levi continued: “Culturally, we knew they would value our employees and help take them to the next level professionally. Globally, we knew they would enhance our presence and enable seamless expansion to many countries. Additionally, their in-house design, data analytics and sophisticated print management teams will help create a one-stop shop for our clients’ marketing execution needs.”
CMS specializes in in-house developed e-commerce programs, which are backed by kitting and fulfillment via a network of company-owned warehouses. CMS and Progressive’s combined client roster includes American Express, Kraft Heinz, Levi’s, MetLife, PGA and more globally recognized brands.
“Combining services and sharing our breadth of expertise with another like-minded, industry-leading, woman-owned business only solidifies our position as the go-to for marketing and promotional products for enterprise-level clients,” said Charleen Smotrycz, president of CMS. “This acquisition will further allow us to attract additional blue-chip clients and large, complex projects on a national and global scale.”