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Alphabroder Launches ‘Digital Lounge’

Top 40 supplier Alphabroder (asi/34063) has launched an exclusive digital platform with a plethora of grab-and-go online assets that distributors can use to grow their business.

man working at computer

The Digital Lounge is housed on both alphabroder’s website and that of its hard goods division, Prime Line (asi/79530). The lounge features unbranded, educational videos focused on top trending products, presized social media posts with suggested hashtags and captions, interactive flyers and presentations with quick clicks to change colors, styles and imagery, and access to an image download library with new angles and off-model shots.

“We wanted to create a home where we could deliver relevant content digitally to our customers,” said David Clifton, chief marketing officer. “The team developed the Digital Lounge with a focus on content and ease of use – making it the destination for anything customers need to grow their business.”

The Digital Lounge is updated quarterly to keep content fresh and relevant to the buying cycle, according to alphabroder.

With reported 2018 North American promotional product revenue of $1.64 billion, alphabroder ranked first on Counselor’s latest list of the largest suppliers in the promotional products industry.