Top 40 distributor iPROMOTEu (asi/232119) has announced that industry veteran Joe Hoffmann has joined the company as vice president of vendor management. With over 23 years of industry experience, he will oversee all aspects of the distributor’s vendor interaction and supply chain.

Joe Hoffmann, vice president of vendor management at iPROMOTEu

“Joe will be a great addition to our team, and we’re excited to have him on board,” Ross Silverstein, president and CEO of iPROMOTEu, said in a press release. “His experience and knowledge will have an immediate and significant impact on the wide variety of vendor services we provide our affiliates.”

Previously, Hoffmann served as regional vice president of sales for Top 40 alphabroder (asi/34063), where he was responsible for management of apparel and hard good sales in the company’s Northeast region.

“Throughout my years engaged with the industry’s top distributors, I have always held iPROMOTEu in the highest regard,” Hoffmann said. “It’s exciting to join the organization in a capacity that leverages my experience and relationships during a period full of challenge and opportunity for our industry.”

With reported 2019 North American promotional product revenue of $178 million, iPROMOTEu ranked 14th on Counselor’s most recent list of the largest distributors in the industry.