Top 40 supplier iClick (asi/62124) has announced an agreement with San Ramon, CA-based BibBoards (asi/40455) to be the exclusive provider of bbSNAPS to the promotional products industry.

Originally used as bib fasteners for athletes and runners, bbSNAPS have been relaunched for face masks during the coronavirus pandemic. Users put the bbSNAPS onto a hat or headband and loop the mask straps around the product, keeping the straps comfortably off their ears.

“Partnering with iClick is an incredible opportunity for bbSNAPS,” Brian Goodall, founder and CEO of BibBoards, said in a press release. “We have created a product that is highly functional and stands out. The ability to customize the bbSNAPS will greatly extend their positive impact. iClick is the perfect partner for us because the company is a pioneer in the promotional space.”

“We are thrilled to have the exclusive rights to supply a patented, game-changing product in bbSNAPS,” said Wendy Knapp vice president of sales and business development at iClick. “It’s an extremely relevant item, which creates entirely new branding opportunities for end-users. We look forward to a successful partnership that provides great value to distributors and their customers.”

With reported 2018 North American promotional products revenue of $69.2 million, iClick ranked 21st on Counselor’s latest list of the largest suppliers in the industry.