Bill Petrie and Kelsey Cunningham, former president and creative director, respectively, at Lakeville, MA-based PromoCorner, have announced the launch of Brandivate. The Tennessee-based business services agency will provide marketing, sales and branding solutions to customers.

“Kelsey and I have a collaborative working relationship, and we are thrilled to be able to combine our strengths to elevate all aspects of our clients’ businesses,” Petrie said in a press release. “We have always focused on creating work that truly matters, and blending our combined sales, marketing and branding expertise to bring this enterprise to life made all the sense in the world.”

Before PromoCorner, Cunningham served as sales manager at various Top 40 suppliers, such as Charles River Apparel (asi/44620), ETS Express (asi/51197) and IMAGEN Brands, parent company of Crown (asi/47700) and Vitronic (asi/93990).

“When Bill and I started talking about forming a business, we both saw a void in the promotional products industry,” Cunningham said. “Many promotional products companies – both suppliers and distributors – don’t have the time or the resources to differentiate themselves in a very crowded marketplace.”

Brandivate was originally acquired by PromoCorner in 2017. As part of the acquisition, Petrie became president of PromoCorner, a position he held until leaving the company earlier this year. Still owning the Brandivate name, he and managing partner Cunningham have officially relaunched the company with a revamped website.