Facilisgroup, a software-as-a-service company and partnering platform within the promotional products industry, has promoted Scott Anderson to the new position of senior vice president of sales and marketing.

The nearly 30-year promo industry veteran has been serving as director of professional development since April, when the professional development program he co-founded, LiV2 (now known as Amplifi), became part of Facilisgroup’s professional growth portfolio. Previously, Anderson spent 20 years in sales leadership roles at Top 40 supplier Polyconcept North America (PCNA, asi/78897).

“Scott has such a consistent history in driving successful sales and marketing strategies,” Ashley McCune, president of Facilisgroup, said in a press release. “His collaborative leadership style and passion for helping others grow is exactly what we need as we further the alignment of our sales and marketing initiatives in preparation for the launch of new products.”

As far as Anderson is concerned, the new role represents an exciting challenge in an industry that he has, quite literally, grown up in. “My father, Hank Anderson, was a multi-line rep in the Midwest, and my uncle, Jim Buescher, was an industry leader in Los Angeles, so my love for this business has truly been lifelong,” Anderson said. “To help lead the growth efforts of this tremendous organization as we push into new and innovative areas is simply an opportunity I couldn’t pass up.”