Altitude Group, parent company of AIM Smarter LLC, has expanded AIM’s presence and programs to the United Kingdom with the launch of AIM Smarter Ltd. AIM offers a membership model that provides benefits and resources in a community model to distributor members and supplier partners in the promotional products industry. Though this expansion, AIM is adding more than 400 new U.K.-based distributors members and more than 100 U.K.-based suppliers.

AIM will support its U.K. distributors and suppliers from new offices based in Sheffield, England. “We have such an incredible staff both in the U.S. and in the U.K., all working together,” said Jamie Coggeshall, president of AIM. “And now members and suppliers alike will have the added benefit of this international collaboration.”

Launched in 2006, AIM has a network of more than 2,200 promotional products distributor affiliate members in the U.S. Since 2018, it has expanded its service offerings to members, including business funding, in-house creative services and marketing tools, cloud-based technology tools, professional development and networking events.

“With the launch of AIM U.K., our U.K.-based distributors and supplier partners will now have access to AIM’s unrivaled services and programs, but with a focus on the specific needs of their U.K.-based promotional product businesses,” said Nichole Stella, CEO of AIM. “We’re truly thrilled to bring the AIM model to the U.K., welcome these professionals to our growing global family and provide the ability to collaborate and build community on an international level.”

At the beginning of the year, AIM launched a rebrand, with a new logo and updated website. Headquartered in Philadelphia, AIM was acquired in January 2019 by Altitude Group Plc, a publicly traded company based in the U.K. AIM has said the collective sales of its distributor network exceed $2 billion.