Top 40 supplier Gemline (asi/56070) has announced a strategic long-term partnership with Slowtide, a lifestyle brand based in California and Hawaii. The partnership brings the retail brand and its innovative towels and blankets, made from sustainable materials, to the promotional products industry.

Slowtide’s cotton is certifiably sourced through the Cotton LEADS program, assuring the material is responsibly produced. Additionally, the company’s polyester products are made from 100% recycled post-consumer waste, primarily plastic bottles that are transformed into polyester fibers.

“As Gemline continues to focus on sustainability and corporate social responsibility, it is important to partner with brands that are aligned with us in their core values and appreciation for design innovation and quality, while also making an impact in the world through sustainable practices and giving back,” Frank Carpenito, president of Gemline, said in a press release. “As people and businesses continue to seek sustainable and ethically sourced products, this new partnership will offer our customers more eco-conscious gifting and retail brand options than ever before.”

Slowtide products are sold in local surf shops, large outdoor retailers and department stores, including Bloomingdale’s, Neiman Marcus and Nordstrom.

With 2019 promotional products revenue of $105 million, Gemline ranks 13th on Counselor’s most recent list of the largest suppliers in the industry. The new list comes out in July.

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