When the Washington Football Team unveils its new identity for the 2022 season, Vistaprint will be on hand to make sure the transition is successful. A division of Top 40 distributor Cimpress (asi/162149), Vistaprint was recently named the official design partner of the Washington Football Team, and will help the team document its rebranding journey and engage with fans.

“This is an incredibly exciting milestone for one of the NFL’s most iconic teams,” said Emily Whittaker, president of Vistaprint, North America, in a press release. “A brand that creates strong connection with its customers and fans is a foundational element of the identity and success of any organization, whether it be a local coffee shop or a professional sports franchise.”

The Washington Football Team debuted its temporary name last year, after years of being criticized that its former moniker was a slur against indigenous people. The team has been soliciting fan submissions for its new name since before the 2020 season, and so far has received more than 40,000 suggestions. Among the featured ideas are the Owls, Legends, Heritage and Redwolves. The team has been documenting its rebranding process on the site washingtonjourney.com, where it notes that the team will run all suggestions through a research process to narrow down the choices and figure out the best approach for a new identity.

As part of the design partnership with Vistaprint, the football team will support small businesses and nonprofits throughout Washington, D.C., Maryland and Virginia as they work on their own rebranding journeys. To kick things off, the partners will identify five small businesses to feature in Vistaprint’s “99 Days of Design” initiative, which is helping 99 small businesses around the world with design work. Each of the five small businesses will receive a refreshed brand identity and marketing materials, in addition to a $15,000 grant to help their business evolve and grow.

“Our fully integrated partnership with Vistaprint is a true collaboration, anchored by our collective desire to create lasting, positive change,” Scott Shepherd, chief partnership officer for the Washington Football Team said in a press release. “We’ll focus on the important role small businesses and nonprofits play in our community and provide them with the resources needed to bounce back from what has been a challenging year.”

During each home game of the upcoming season, Vistaprint and the Washington Football Team will spotlight one small-business owner, giving them the opportunity to promote their business to fans on game day.

Vistaprint will also work closely with the football team to support its Shop Black initiative, a directory of Black-owned businesses in the greater D.C. region. The collaboration will provide resources for local small businesses including education, marketing materials and design services.

“We’re proud to provide the resources and tools needed to help small businesses around the world thrive,” Whittaker said. “In the Washington Football Team, we’ve found a partner who shares in our commitment to small business and our belief in the power of community.”

Cimpress, Vistaprint’s parent company, ranked sixth on Counselor’s most recent list of the largest distributors in the industry, with estimated 2019 North American promotional product revenue of $477 million. The new list is due out in July. Last fall, Cimpress acquired 99designs, a Melbourne, Australia-headquartered firm to help beef up Vistaprint’s in-house design capabilities.