Lakeville, MA-based PromoCorner has acquired brandivate – a business services, branding and marketing agency in Franklin, TN, the companies announced Monday. As part of the acquisition, the founder and CEO of brandivate, Bill Petrie, has become president of PromoCorner. Financial terms of the deal were private.

“With brandivate, Bill Petrie has built an exceptional brand in the promotional products industry,” said Joel Moore, CEO of PromoCorner. “We look forward to adding Bill’s leadership, vision, and expertise as we increase our offerings to both suppliers and distributors.”

Petrie said he is excited to be joining PromoCorner. “PromoCorner has a tremendous history of being a key resource for promotional products professionals,” he said. “ I look forward to adding to that legacy as a member of the PromoCorner team.”