Campus Ink is swimming with the sharks.

The Urbana, IL-based apparel decorating company just announced the completion of an investment from billionaire Mark Cuban, “Shark Tank” personality and owner of the Dallas Mavericks. Steven Farag, co-owner of Campus Ink, said he couldn’t disclose percentages or dollar amounts of Cuban’s minority investment in the company, but added that the funds will help the decorator expand its student training program and college athlete branding platform.

“It does feel like a lottery ticket,” Farag said to ASI Media. “I don’t think it’s hit me yet.”

Mark Cuban, investor and Dallas Mavericks owner

Last year, after a Supreme Court decision, the NCAA reversed a longstanding, controversial policy on student-athletes being prohibited from receiving compensation. Now, college athletes are allowed to profit off their name, image and likeness (NIL). Campus Ink has been at the forefront, “empowering athletes to take control of their brand and profit through custom merchandise,” according to a blog post. So far, the decorator has helped athletes at the University of Illinois earn more than $70,000 through the NIL Locker Room site it launched in September. Campus Ink plans to share this model with athletes and universities around the country.

“While the best names in college sports will get taken care of by endorsements and high-profile contracts, there are thousands of other student-athletes that need help,” Cuban said in the decorator’s blog post. “Campus Ink’s solution is going to change that.”

Steven Farag, co-owner of Campus Ink

Farag told ASI Media that he had been toying with getting a capital investment, and decided to reach out directly to Cuban because he’d read in a blog that the billionaire actually responds to emails and sometimes will make investments based on them. The plan, of course, worked, and now Farag and his team email Cuban weekly and benefit from his wisdom and advice. “We’re not going on ‘Shark Tank’ or anything like that,” Farag added, but, “it seems like he definitely took an interest in us.”

Officials at the University of Illinois says they’ve been grateful for Campus Ink’s help and expertise in navigating NIL. “They are well-educated about the NIL space, and I’m happy that they are using this emerging landscape to empower young people both on the business side and the creative side,” Kamron Cox, director of the NIL Program at Illinois, told WCIA. “I know that they are working with several of our student-athletes to create mutual opportunities, and I am always encouraged by the results and the experience that our young people are getting.”

Campus Ink has been a fixture of Urbana since the late 1940s. Farag joined the mom-and-pop shop after college, helping to rebrand and transform the apparel-decoration company. He drew on his own collegiate experience selling apparel to implement Campus Ink’s graphic design and sales training program for college students.