This year, global spending on advertising will rise by 7.4% to $628.6 billion in total, according to a report by research firm eMarketer. Of that total, digital media will account for 43.5% of spending, thanks to increased online shopping worldwide and consumers’ continued shift from traditional television to digital channels. In two years, digital will account for just about half of all advertising spending, eMarketer predicts.

.@Google and @Facebook combined will account for more than 65% of US digital #ad revenues in 2018, @eMarketer estimates: https://t.co/xjVsaVfHhy pic.twitter.com/h3NitHOdrx

— eMarketer (@eMarketer) March 12, 2018

Currently, spending on promotional products makes up about 3.8% of total advertising spending, data shows. Last year, total distributor sales of promotional products topped $23.6 billion, setting a new record for the eighth consecutive year, according to data released by ASI.

Going forward, the majority of overall advertising spending will occur in North America and the Asia-Pacific region, as eMarketer projects the two areas will account for 70.5% of total ad spending. Healthy consumer spending in those regions, along with the FIFA World Cup, will spur worldwide ad spending, according to eMarketer.

North America continues to be the top advertising market, with $232.48 billion in projected 2018 ad spending. The Asia-Pacific region is projected to spend $210.43 billion in 2018. eMarketer had previously predicted that the Asia-Pacific region would surpass North America ad spending by 2019, but stronger-than-expected growth in North America and currency depreciation against the U.S. dollar have delayed that trend. Now, eMarketer projects the Asia-Pacific area will outpace North America, in terms of ad spending, by 2022.