In this sixth installment of the Counselor Podcast: Power 50 Series, Jeff Lederer details the importance of having capital support as a supplier in the promotional products market today. “One big challenge that companies have today is that you have to invest in inventory and still service customers at a high level,” said Lederer, president of Top 40 supplier Prime Line (asi/79530). “You need good financial backing to be able to do both.”

Also in this podcast, Lederer shared his views on how e-commerce is impacting the market in both positive and negative ways, and he explains why his company is currently looking for other suppliers to acquire or partner with.

In this series of podcasts, Counselor talks to some of the most influential people in the promo products market – the members of the 2015 Power 50. Leading up to the announcement of the exclusive Power 50 in November, Counselor is catching up with various members of the list to gauge their views of the market.

What's their outlook for the industry? What's the top challenge that promo companies face today? What tech item can these top influencers simply not live without? All that – and more – takes place in these one-on-one in-depth conversations.

Listen to the podcast, below, and for more of the Counselor Podcast: Power 50 Series, click here.