If the red MAGA hat was the symbol of the 2016 U.S. presidential election, then the “VOTE” face mask captured the 2020 election.

Dr. Jill Biden, Hillary Clinton, Kerry Washington, Megan Rapinoe and many other famous faces were covered by the masks, which come in a variety of colors with a large, white font. They’re the brainchild of Alexandra Posen, co-founder of Resistance by Design, a company dedicated to making politically opinionated accessories and designs.

“We’ve sold tens of thousands of these masks,” Posen told Vogue. “It certainly gives me hope and serves as a sign that people are engaging in a really different way. There’s a kind of consciousness of civic engagement and urgency and agency that I feel has been dormant, but awakened by our current situation.”

In 2018, after seeing the number of women running for midterm elections, Posen connected with her friend Dahna Goldstein, founder and CEO of the grant asset management software company PhilanTech. With Posen’s background as the former creative director of her brother’s fashion label Zac Posen and Goldstein’s tech proficiency, they launched an e-commerce platform to sell activist-themed apparel.

The first item they released was “HERWAVE,” a silk-chiffon scarf featuring an illustration by Posen of the 200 female democratic congressional candidates. It blew up on social media, as activists such as Gloria Steinem and Jane Fonda gifted it to fellow female activists. Proceeds of the sales went to Emily’s List, She Should Run and other political organizations.

Resistance by Design has also partnered with grassroots organizations to produce T-shirts, mugs, pins and other promotional products. The company recently launched Mobilize Monday, a program through which it will donate $2,020 to a different grassroots organization in a strategic state. There’s also Flip It Friday, which encourages Resistance by Design followers to donate to the campaign of a specific democratic Senate candidate. 

“What this country has experienced the past few years is unprecedented in most of our lifetimes,” Goldstein told Vogue. “People are feeling the need, as I did, to express their political and social views in all facets of their lives, not just in one-on-one conversations. Design and fashion provide an incredible and pervasive channel for people to express not just their views, but their values.”

Even though the election has ended, Resistance by Design will continue to produce activist-themed apparel. According to Vogue, it’s planning to launch a new capsule collection that shifts the focus from voting to participation in democracy and the concepts of unity and “We the People.”