November 10, 2020
Four Seasons Landscaping Touts 'Lawn and Order' Merch
The Philadelphia small business that went viral after becoming the site of a Trump campaign press conference is selling T-shirts, stickers and other merch.
After hosting a surprise press conference for President Trump’s campaign over the weekend, a northeast Philadelphia landscaping company is ready to “Make America Rake Again” and promote “Lawn and Order” with a line of merch capitalizing on its unexpected moment in the national spotlight.
On Saturday, Nov. 7, the president tweeted about a “Lawyers News Conference Four Seasons, Philadelphia. 11:00 a.m.” before issuing a correction shortly thereafter to clarify that he meant Four Seasons Total Landscaping and not the luxury downtown hotel near the city’s convention center, where votes from last week’s presidential election were being counted.
The mix-up was met with much glee online from those who opposed Trump, and as is so often the case with viral news, it sparked a wave of moment merch to commemorate the event. One designer created a tee (available in bright orange) that depicts Philadelphia Flyers unsettlingly off-kilter mascot Gritty (himself a viral hit since joining the team in 2018) riding a lawnmower. The shirt reads: “Welcome to Four Seasons Total Landscaping Philadelphia, Pa.” In smaller script writing below, it adds: “Not the Four Seasons Hotel Philadelphia.”
I am several celebratory mimosas in and made myself the Four Seasons Total Landscaping shirt I desperately wanted in my life. If you want it too, I'm tossing all profits to the Georgia runoffs. https://t.co/hK7mvcLr1I pic.twitter.com/NyjaNj39Ko
— shing yin khor (@sawdustbear) November 7, 2020
By Monday, Nov. 9, Four Seasons Landscaping had added a merch tab to its own website, populating it with stickers, T-shirts and a hoodie. The apparel design was fairly subdued with a vague campaign feel to it: including a small American flag and the number 92 (the year the company was established) above and below the company name.
In a tweet announcing that its merch tab was live, Four Seasons noted that the shirts were “as worn at ‘the’ press conference.”
Four Seasons Total Landscaping is a woman-owned small business that does grounds maintenance for a wide range of commercial businesses, including condo complexes and the Philadelphia International Airport, according to its website. The company noted on its social media that the items available on its website were only the first round of merch that would be available. The firm said it was working with the same local printer it’s always used to print its shirts and that coordinating the new merch has taken some time.
Our Four Seasons Total Landscaping team is working hard to get some requested items up on the website!We are using the same small philly business that has always printed our shirts and coordinating this has taken some time. Thanks for the support!
— Four Seasons (@therealfstl1992) November 9, 2020
Later in the day, Four Seasons had added "Lawn and Order" face masks to its website, and on social media, the company posted a "properly sized" photo of its facility that remote workers could use as a Zoom background.
Is it even an official conference if you aren't using Four Seasons Total Landscaping? By popular demand - we have a properly sized @zoom_us background. Drop a photo if you use it! #LawnAndOrder pic.twitter.com/7m8R3NpvIz
— Four Seasons (@therealfstl1992) November 9, 2020